J. Kevin  Morrison

Altair Law
Altair Law
465 California St., 5th Fl, San Francisco, CA 94104 United States

Kevin Morrison is a partner and trial attorney at Altair Law® in San Francisco. He is recognized by his peers as one of the top personal injury and wrongful death trial attorneys in California.

He has nearly 30 years’ experience in handling cases involving car accidents (including “rideshare” accidents), big rig and truck crashes, bicycle accidents, pedestrian injuries, construction site incidents, workplace violence, mass shootings, and defective products. Recognized by his peers as one of the top trial lawyers in the state, Kevin is a hard-working attorney who commits to his clients and confronts his opposition with great confidence.

Kevin has tried cases throughout California, from San Francisco to Los Angeles. For Kevin, trial preparation includes leading his clients through the legal process that has resulted in a winning track record. He is highly skilled at working with a variety of technical and medical experts and he often uses focus groups to explore the most salient aspects of his complex cases. Kevin has mentored other attorneys on the use of successful trial techniques. His noteworthy trial work also includes several favorable appellate decisions.

Kevin’s peers and adversaries have recognized him as a leader in the field of personal injury and wrongful death litigation. He and his team have the reputation within the industry for being thorough and tough, which typically leads to more favorable settlements on behalf of his clients. And although Kevin does not hesitate to take a case to trial, the vast majority of his cases resolve before trial. He has successfully represented clients in hundreds of mediations.

In addition to being inducted into the prestigious trial organization American Board of Trial Advocates (ABOTA), a highly selective national organization limited to attorneys with significant civil jury trial experience, Kevin is also Martindale-Hubbell AV Peer Review Rated, and is a recognized Super Lawyer. These distinguished honors are a testament to the fact that his peers rank him at the highest level of professional excellence, civility, and ethics.

Kevin is an active member of the San Francisco chapter of ABOTA where he is an officer, a national board representative and a member of its Executive Committee. He will serve as President in 2024. He is also a member of the American Association of Justice, the Consumer Attorneys of California, and the San Francisco Trial Lawyers Association, where he served on the Board of Directors for five years.

Kevin received his undergraduate degree in economics from Bucknell University in 1988. He graduated from Albany Law School of Union University in New York in 1992. During law school, he spent his third year as a visiting student at the University of San Francisco School of Law. While studying there, he decided to make the Bay Area his home. He lives in San Francisco with his wife, Margot and his three children, Cora, Elsa and Luca. He is actively involved in volunteering and serving in leadership positions in his community. In his free time, he enjoys swimming and road cycling.


Lawdragon 500 Leading Plaintiff Consumer Lawyers 2022

Top 100 Trial Lawyers, The National Trial Lawyers, 2019

National Law Journal’s Plaintiff’s Trial Lawyers Trailblazers, 2019 

Rated AV-Preeminent for Ethical Standards & Ability, Martindale-Hubbell 2000-2022

Super Lawyers, Northern California, 2010-2022

American Board of Trial Advocates, SF Chapter, elected to membership in 2013-2022

Top 25 Motor Vehicle Trial Lawyer, National Trial Lawyers, 2022

Professional Associations

American Board of Trial Advocates, SF Chapter, National Board Representative and member of Executive Committee

American Association of Justice, member

Consumer Attorneys of California, member, former Board of Governors

San Francisco Trial Lawyers Association, member, former Board of Directors

St. Thomas More Society, member

American Society of Trial Consultants, member

National Association of Personal Injury Attorneys, member


Wrongful Death

Rideshare Accidents

Motorcycle, Auto & Truck Accidents

Bicycle Accidents

Construction Accidents

Product Liability

Public Entity Liability

Serious Injuries

Nerve Damage

Burns and Electrocution

Orthopedic Injuries & Amputations

Medical Malpractice


University of San Francisco School of Law

Bucknell University

Albany Law School of Union University in New York


Supreme Court of California

California Courts of Appeal

Superior Courts of California

United States District Court for the Central District of California

United States District Court for the Northern District of California

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